Purdue University Case Study:
Eye Fixations & Electrodermal Activity During VR Embodiment



Cognitive3D worked with a team of researchers from the Department of Computer Graphics Technology at Purdue University that wanted to investigate user embodiment within low-budget VR experiences.

Embodiment is the sense of having and perceiving a virtual body as their own.

Research Overview

  • Researchers collected eye tracking, galvanic skin response (GSR) and questionnaire data.

  • They determined a significant correlation between self-fixations and self-location, suggesting a potential relationship between eye fixation count and aspects of embodiment.

  • The use of eye tracking provided a more objective way to analyze VR.

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